Kino & Tzoker Coupon Redesign. An updated look with enhanced clarity and boosted elements that drive sales.
While Tzoker is the most inclusive game in OPAP’s portfolio, the confusing layout required huge effort on the part of players to understand the game mechanics. A new, well structured coupon was developed that helped systematic Tzoker players and non-players to play without the guidance of the agent.
Kino coupon was perceived as too “crowded” and difficult into completion with a "dusty" image. A refreshment was imperative, so as to become “edgy”, fresh & modern again. Under the remodelling process, number of columns had to be increased while visibility of multiplier and consecutive draws had to be optimized.
KinoBonus Logo Design
New-potential players’ coupons were designed from scratch, with self-explanatory “how to play” instructions.