ΟΠΑΠ Kino & Tzoker.

Kino & Tzoker Coupon Redesign.
An updated look with enhanced clarity and boosted elements that drive sales.

ΟΠΑΠ_Kino & Tzoker
ΟΠΑΠ_Kino & Tzoker

before

ΟΠΑΠ_Kino & Tzoker

after

While Tzoker is the most inclusive game in OPAP’s portfolio, the confusing layout required huge effort on the part of players to understand the game mechanics. A new, well structured coupon was developed that helped systematic Tzoker players and non-players to play without the guidance of the agent.

ΟΠΑΠ_Kino & Tzoker
ΟΠΑΠ_Kino & Tzoker

before

ΟΠΑΠ_Kino & Tzoker
ΟΠΑΠ_Kino & Tzoker

after

Kino coupon was perceived as too “crowded” and difficult into completion with a "dusty" image. A refreshment was imperative, so as to become “edgy”, fresh & modern again. Under the remodelling process, number of columns had to be increased while visibility of multiplier and consecutive draws had to be optimized.

ΟΠΑΠ_Kino & Tzoker

KinoBonus Logo Design

ΟΠΑΠ_Kino & Tzoker
ΟΠΑΠ_Kino & Tzoker
ΟΠΑΠ_Kino & Tzoker

New-potential players’ coupons were designed from scratch, with self-explanatory “how to play” instructions.