Reflections of Pleasure ATL Campaign, in order to re-introduce Häagen-Dazs as a premium frozen dessert. Mouth watering illustrations creatively combined with pint so as to enhance indulgence and branding. A series of 12 ads were produced from 2002 – 2008, launching the full line up. Adaptations for Italy, Benelux and Middle East. Design and application on print ads and outdoor.
Reflections of Pleasure Campaign were benchmarked by VERIFY INT. INC. with Eye Tracking method and were classified among the Best 5% of a database of 6.000 Advertisements Worldwide.