New ID and Packaging Design for the relaunch of the Dentyne gum, one of the oldest gums in the market word wide, with a unique life cycle. Dentyne required an image that would align with the new flavour formulas of intense, fresh and long lasting taste. Required a youthful image that would attract new consumers while not alienate old ones at the same time. Freshness and fun where the key words while designing the new image. The pack is divided in half by the flavour panel, having the flavours leaves on either side. The color pallet kept standard for each variant. Finally, a metallic texture was applied on the background for a more dramatic effect.
V6 Green Tea
Packaging for V6 green tea flavour, a line extension on a given structural.
A colour pallet that is distinctive from other variants while tea leaves enhance the flavour image.
ID, Packaging and Logotype for a new sub brand launch, with aroma filter coffees. Create a line of products that communicate flavour, warmth and still be coherent with the the products of the same category.
Designs conveys the ethereal sense of aroma, while a carefully selected colour pallet and descriptors, communicate each flavour.
Design of two multipacks for legendary berry and entertainment flavours. Use of images that are fun and playful, taken from the global campaign.
Line extension for V6 White. Design of new flavours: Strawberry, Peppermint and Spearmint to complete the existing product line.