Packaging for the relaunch of C-THRU female fragrance, a leading brand in mass market cosmetics. The line up consists of 6 fragrances, each one devoted to a precious stone. Design of the complete series in a way to express the feeling for preciousness with distinct characteristics yet common enough to create a “family”. Use of transparency on the outer wrap so that the unique inner bottle is revealed. Clever use of color and print technics to produce a premium, screen-like outcome. Application of design for the whole line – up (deodorant, body spays, body lotions, samples) into various structurals and printing specs.
Development of 5 new variants in order to extend the BU female fragrance line. BU is a popular brand for young girls that seek a fragrance to accompany them in any mood they feel. It is fun, playful and creative and the new variants respect its legacy.
The 5 new visuals were applied into the complete line up (deodorant, body spays, body lotions, samples), as well as on print collateral.
Packaging and Logotype for Challenger, a STR8 brand Line extension.
Packaging and Logotype for Vitamin Power, a series of sun screens with fruit extracts.